If your pet has one of these issues, he/she might also have at least one of the others.

Let’s define itching as skin your PET can not get comfortable in. They are urgently scratching and continuously using their claws to rake at the skin, often waking themselves and you at night with legs a-thumping. They may use teeth to gnaw at unseen tormentors. 
Upon examination, you often see overall redness, pink areas and feel some heat. There may or may not be raised spots, pimples, bites or welts. The pet might scratch himself until sores develop.
Hot spots accompany or are the result of itching, and they are much redder, defined round sores the size of a pea to a potato that can leave blood on walls or bedding. The skin has erupted. 
Ear scratching is an often neglected activity, when associated with itchy skin, but can lead to swollen ear leathers and canals, causing pain, internal damage and possibly deafness.
All these conditions can and should be treated immediately and consistently at home. 
At Perfect Pet grooming studios, we take the following steps to treat itching/hot spots/ear scratching: 
  1. On long haired pets, we insist that the area or body be shaved or de-shedded so that the itching can be treated.  
  2. We give a therapeutic bath with an anti-itch or anti-bacterial formula. This step alone can be very soothing. We recommend matching sprays to be used daily at home and between baths. 
  3. We clean the ears, and recommend a product for daily ear treatment for at least 2 weeks.
After getting your dog temporarily a little more comfortable, we address the long-term strategy for solving the problems of itchy skin, hotspots and ear problems, which centers on nutrition.
If you look at itchiness as a curable condition, then you can consider that your pet has the ability to heal itself. Given the proper nutritional elements, it can achieve an itch free skin and body. Many in the field refer to a “Curative Response”. We want to stimulate the pets Curative Response, and then support it. **
Eighty percent of your pets Curative Response is dependent on a quality meat, fish and fowl based diet along with appropriate good grains, fruits and vegetables. Supplements like oils, herbal treatments and nutraceuticals can stimulate the other 20 percent.
AT HPA, we promote better pet foods that rate from 4 to 6 stars (6 being highest) to our customers with itchy dogs -- and it always helps.
The foods we recommend depend on your pet’s individual story and the urgency of the situation.
We will also discuss itchiness in the section about Allergies, but I will say now that most pets with allergies respond to better quality foods and natural supplements.  If they eat a low quality or inappropriate diet for years -- they look bad and feel bad. Your pet is super sensitive to this, because each year is like many, and they have no choice but to eat what is provided. 
To recap the actions you will need to take: 
  • Get rid of excess fur
  • Clean the skin with herbal/natural shampoo 
  • Clean the ears with herbal/natural treatment
  • Follow that up with complimentary spray 
  • Start a better quality diet
  • Use appropriate supplements as indicated

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